Custom Formulation
Custom formulation starts with your brief, not a catalogue. Tell us the scent family, the mood, the target market and the price point, and our perfumers build a formula around it. You receive trials on blotter and in your own base, we refine until you approve, then the same formula goes straight to production.
How Development Works
- Brief and scent direction
- First trial formulas
- Refinement rounds
- Approval and scale-up
You send a brief: scent family, mood, target market and price point. Our perfumers return two or three trial directions, you give feedback, and we refine until one is approved for production.
Yes. Trials are supplied on blotter strips first, then in your chosen base so you can judge the scent in the finished product. Sample rounds continue until the formula is signed off.
Formulations developed for your brand are kept confidential and are not offered to other clients. Ownership terms can be agreed at the start of the project, so you know where you stand.
A first trial direction usually takes five to seven days from brief. Two or three refinement rounds are common, so allow three to four weeks from brief to approved formula before production.